Disney $DIS: More than just the Gay Ears and Friendly Demeanor...

Just when it seemed Disney's CEO Bob Iger was gonna need to pull horseshoes and unicorns out of his ass to meet Wall Street's high expectations, especially after coming out with such drival as John Carter and worries of the global economic picture slowing its theme parks' admission numbers, the media and entertainment conglomerate reported fiscal Q3 earnings that up sharply from year ago, and up sharply from the Street’s expectations, boosted by a big contribution from the blockbuster Avengers film, as well as growth at its media properties and theme parks.

Disney reported third-quarter earnings of $1.83 billion, up from $1.48 billion a year ago. Adjusted EPS was $1.01, up 31% from 77 cents a year ago, and better than Street consensus of 93 cents. 

It's all about the "BRAND"; The Disney Magic. And it's not just the gay ears and friendly demeanor anymore... .

Matthew Ryan, Sr Vice President of Brand, Franchise & Customer Relationship Mgmt at Disney says it well:

"Walt Disney once said, “I believe in being an innovator. I can never stand still. I must explore and experiment. I resent the limitations of my own imagination.” At Disney, we don’t see technology as a threat, but rather as an opportunity to innovate and deliver new entertainment experiences. We now live in the richest era of storytelling ever, as technology has created opportunities to unleash the imagination in ways that Walt could only dream of. Sometimes this means reinventing core businesses, as we have done with animation, pioneering the shift to CGI via Pixar. Sometimes it means new entertainment formats, like Club Penguin. Sometimes it means distributing our product on new platforms. And sometimes it means leveraging technology to constantly improve and upgrade the customer service experience. All the while, our brand is the central point, as we consistently deliver quality, creativity, and great storytelling that people have come to expect from Disney."  

And, I think my son's reaction to "Cars" truly exemplfies what Disney has going for it:

Something IMHO Rovio is doing right with Angry Birds;  and Zynga ZNGA and Facebook FB needs to learn. It's not about turning children into degenerate riverboat gamblers... but letting their imaginations and creativity run fucking wild, no?

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